Words like 'organic' and 'environmental' are used to describe products, processes and, sometimes, people. They are used on food labels, in commercials and in conversation. At Greensward, we also use these terms to describe our ideals and concepts, but we take it a step further by creating biosensitive habits. Prior to forming Greensward, I was looking for a platform to base our company's ideals as we moved forward. In doing my research, I stumbled upon an Australian organization called the Frank Fenner Foundation.
The Frank Fenner Foundation defines biosensitive as:
"The word we use to describe a way of life that satisfies the health needs both of people and of the ecosystems on which we depend and of which we are a part."
The core of this definition resonated with me as I was developing the core values of Greensward. The Frank Fenner Foundation describes our conscious and unconscious psychological need for clean, green and maintained spaces. We at Greensward want to satisfy those needs, but in a way that is harmonious with our natural environment.
Here is a snap shot of just some of the ways we maintain our biosensitive integrity:
- Provide pollinator-friendly mosquito control solutions
- Balance soil to achieve harmonious interaction between soil and plants, which limits unnecessary inputs of harmful fertilizers
- Apply products that increase turf density, limiting open soil, which can filter into our waterways
- Recycle plastic containers at our shop
- Use electronic communication, limiting our paper consumption
- When paper is needed, we choose recycled products to limit our impact.
We are excited to bring this concept to the market and provide Hampton Roads and beyond, with a platform to achieve our predetermined psychological makeup with products and ideals that achieve harmony with our surrounding environment.